Mira / Marketing / Google Ads

Google Ads setup and management

Google Ads brings people who are searching for your service right now. Our job is to make sure the money goes to them, not to random searches, and that every click lands on a page where it's easy to send an inquiry.

Sound familiar?

Why marketing doesn't work

Money goes to random searches

Your ad is shown to people looking for something else entirely, and you pay for every one of those clicks.

Clicks, but no inquiries

People land on the page, can't find the button or the price, and leave.

No idea what works

Conversions in Google Analytics aren't set up or don't fire, and nobody knows what one lead costs.

What's included · 7

What we do

01

Campaign review

If ads are already running: which searches bring people, where the budget goes, what's worth keeping.

02

Keywords and negative keywords

We collect keywords for your services and cut the irrelevant ones, so you don't pay for clicks that aren't yours.

03

Ad groups by line of business

Each line of business gets its own keywords, its own ad and its own page on the site.

04

Ads and assets

Ad copy, sitelinks and callouts: the ad stands out more and answers common questions right away.

05

Conversion tracking in Google Analytics

Inquiry, call, messenger click. We send a test inquiry to make sure everything is counted.

06

Landing page for the ads

We check where the ad leads: are the button, phone number and price visible on the first screen? Whatever gets in the way, we fix or advise on.

07

Management and report

We regularly clean up keywords and adjust bids and ads. Once a month, a report: spend, leads, cost per lead.

Price and terms

$390 a month

The setup and management fee depends on the number of business lines and campaigns. The ad budget is paid separately and goes to Google.

First stepDemand review or audit of current campaigns — free
PaymentMonthly. You can stop at any time.
ContractA written contract covering scope, price and payment.
In detail

The essentials

01

How Google Ads works

Ads appear in Google search and on partner sites in the Display Network. You pay per click, and the click price is set by an auction: how much competitors are willing to pay and how well your ad matches the search. That's why precise keywords and relevant ads lower your spend.

02

Why ads and the website are one thing

The ad makes a promise, the page has to keep it. If someone searches for a specific service and lands on a generic homepage, they leave. So each line of business gets its own page, and if there isn't one, or it gets in the way of inquiries, we improve the site.

03

Google Ads, SEO or Google Maps

Google Ads brings people while the ads run and stops when the budget does. SEO + GEO takes longer, but the results build up. Google Maps matters if clients come to your location. Channels are often combined, and we'll tell you what fits during the review.

Questions

Questions: Google Ads

How much does Google Ads management cost?

$390 a month. The ad budget is paid separately and goes to Google.

What ad budget do I need?

It depends on your niche, your city and the cost per click for your keywords. During the review we look at demand and bids and suggest a starting budget.

Ads are already running. Will you start from scratch?

No. First we review what's there: keywords, negative keywords, conversions, pages. What works stays, the rest we rebuild.

Do you guarantee leads?

No: impressions and click prices are set by Google's auction, and the decision is the customer's. We're responsible for the setup, and the report shows what each lead cost.

How do I pay for management?

Monthly. The ad budget is separate and goes to Google.

Let's talk

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Leave your contact and we'll suggest where to start. The homepage concept is free, and you get the price before you pay anything.

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