Syuzhet

Before and after

Then and now

The first screen of the old site and the new one. Drag the slider to compare.

New Syuzhet website — first screen — Before — salonsokolniki.ru, screenshot of 7 Oct 2026, before the new site launched. After — the site we built.

Old Syuzhet website (salonsokolniki.ru) — first screen — Before — salonsokolniki.ru, screenshot of 7 Oct 2026, before the new site launched. After — the site we built.

The task

Syuzhet is a beauty salon near Sokolniki metro station, open since 2010. They needed a new website with a full price list, online booking and SEO, and we built it and launched it at salonsokolniki.ru.

The idea

We played on the salon’s name, which means “plot” in Russian, in the structure itself: five service areas become five “chapters”, with “from” prices right on the homepage. The salon’s light palette: milk, powder and gold.

What's on the site

Sections and individual service pages at their old URLs — 25 pages
A 198-item price list with search
Online booking in three steps
A massage package calculator and gift certificate ordering
Yandex Maps reviews right on the site

A custom WordPress theme: the price list and salon settings are edited in the admin panelSEO: Schema.org markup, old URLs preservedMobile first: large tap targets, sticky buttons